About This Project
Amethystery is a refined jewelry catalogue dedicated entirely to pieces crafted with amethyst, a gemstone celebrated for its depth of color and symbolic meaning. The design focuses on elegance, softness, and clarity, allowing the jewelry to remain the central focal point. A gentle monochromatic palette of lavender, soft purples, and pale neutrals reflects the natural hues of amethyst and creates a cohesive visual identity across every spread. This subtle color harmony reinforces the luxurious yet calming character of the brand.
COLOURS AND DETAILS
The cover combines product photography with clean, flowing illustration lines, echoing the organic shape and crystalline structure of amethyst. This blend of photography and illustration adds a modern, artistic touch while guiding the viewer’s eye toward the featured pieces. Inside, the layout follows a minimalist grid system, ensuring generous spacing, balanced margins, and an airy composition that elevates each item. High-quality product images are paired with bilingual descriptions, making the catalogue accessible while maintaining an upscale tone.
MOODBOARD
This moodboard captures the elegant and mystical essence of Amethystery through a palette of soft to deep purples inspired by the natural tones of amethyst. The combination of gemstone textures, jewelry photography, and refined logo sketches highlights the brand’s luxurious yet delicate identity. Overall, it conveys a sense of sophistication and modern femininity grounded in the stone’s symbolic protective qualities.
TYPOGRAPHY
Typography is thoughtful and understated, using a mix of an elegant serif for titles and a clean, legible sans-serif for body text. This pairing creates a classic yet contemporary feel, supporting readability while enhancing the catalogue’s premium aesthetic. Subtle details, such as soft cornered frames, neatly organized product lists, and consistent visual hierarchy, help guide readers smoothly from one collection to the next.
Overall, Amethystery presents a sophisticated visual world where jewelry, photography, and design work seamlessly together. The catalogue highlights not only the beauty of the amethyst stone but also the artistry and craftsmanship behind each piece, offering readers an immersive and luxurious browsing experience.