About This Project

For this catalogue, we needed to come up with a brand and customize and create a catalogue to show case products, which is jewelry based on the crystal Amethyst. I came up with the name Amethystery, a mix of the crystal name Amethyst and the word artistry, and combine the two of them together and created the name for this brand. So the main colour is this purple and this light lilac colour. I wanted the brand to be elegant, fancy and more high-end, so I wanted to stay away from sharp shapes and edges so I rounded up all the elements to fit the image I had on the brand. To match with the genre of the brand, the typeface I chose is one with serif, which in my opinion, is very elegant and fancy looking.