About This Project

This branding project for Café Addict captures the nostalgic essence of a retro American diner while infusing it with a contemporary edge through its bold and unexpected color palette. The combination of bright pink and dark tealreinterprets the traditional red-and-turquoise diner aesthetic, bringing a sense of freshness and modern vibrancy to the visual identity. The logo design, inspired by the playful mascots of the 1950s, introduces Gisèle the Coffee Pot, a charming character that embodies the brand’s warm and approachable personality. Her presence anchors the visual system, establishing a sense of familiarity and continuity across all applications—from menus to packaging and signage. The checkerboard pattern pays homage to classic diner flooring, while the curved squiggly lines symbolize the aromatic steam rising from a hot cup of coffee, adding a dynamic, whimsical motion that balances the geometric structure. The overall design maintains the bold typographic hierarchy and clean alignment typical of mid-century diner menus, yet it’s updated through refined layouts, cohesive branding consistency, and playful illustration work. The contrast between the saturated hues and minimal white line art ensures legibility and visual impact, enhancing the brand’s nostalgic-meets-modern narrative. Altogether, Café Addict’s identity system successfully merges retro diner culturewith a modern graphic sensibility, creating a visually cohesive and memorable experience that feels both comforting and fresh—perfectly reflecting the café’s mission to blend tradition with innovation in both its design and customer experience.