The Epicurious Valentine’s Day newsletter was designed as a warm, playful celebration of love, desserts, and the joy of baking for the people who matter most. Rather than focusing on full meals, the concept centers on sweet treats—cookies, chocolates, and pastries—because desserts are often the most personal and comforting way to express care. Baking becomes an act of affection, and the newsletter invites readers to imagine themselves preparing something special with or for someone they love.
THE COLOUR PALETTE
The color palette of soft pinks, warm reds, and creamy neutrals was carefully chosen to evoke Valentine’s Day while also referencing classic dessert tones such as strawberries, sugar, and chocolate. These colors create an atmosphere that feels romantic but also cozy and inviting. The flowing, abstract “gooey” shapes echo the textures of melted chocolate, icing, and dough, reinforcing the tactile, sensory nature of baking. The strawberry imagery in the background strengthens this association while tying the visuals directly to the Valentine’s theme.
MOODBOARD
This moodboard captures a playful Valentine’s Day baking vibe through strawberry reds, soft pinks, and creamy neutrals, inspired by sweets, fruit, and love-themed treats. The mix of organic patterns, hearts, and gooey textures creates a warm, romantic atmosphere that feels both cozy and joyful.
TYPOGRAPHY
Typography plays a subtle but important role in shaping the tone of the newsletter. The serif typeface used for headlines adds a slightly elegant and romantic touch, giving the design a refined feel that suits the holiday. At the same time, the body text remains simple and clean, ensuring the content stays easy to read on a mobile screen. This balance mirrors the concept behind the design: something that feels special and celebratory, yet still warm and approachable.
The layout is designed for smooth scrolling, with clear sections that guide the reader through featured desserts and seasonal highlights. Rounded image frames and soft edges keep the overall look gentle and friendly, while the product photography adds richness and temptation. Altogether, the newsletter transforms Epicurious’s content into a visual experience that feels sweet, intimate, and perfectly suited to Valentine’s Day baking.